Sony's Columbia Pictures has predicted that the film about Michael Jackson, released on October 28, may charge more than $ 600 million worldwide despite only two weeks.
the king of pop fans are eagerly awaiting for the last time their idol dancing and singing on stage, and the film's producers have promised that Jackson will be represented much more like the star that has dominated the charts in the 80's that not as the target of paparazzi for the various scandals of recent years.
The film industry has indicated that the unique nature of "This Is It" - part documentary and part movie about a star che non è più in vita -- rende difficile qualsiasi paragone con pellicole del passato e, quindi, anche valutare un eventuale successo per la Columbia Pictures.
Considerati i 60 milioni pagati dalla Columbia per il film, più i costi di marketing e quelli di diffusione, gli addetti dell'industria cinematografica hanno stimato in poco più di 100 milioni la cifra minima per generare un profitto.
Alcuni esperti hanno detto che "This is it", che uscirà mercoledì in più di 3.400 cinema di Stati Uniti e Canada, potrebbe ottenere 40 milioni di dollari nel mercato domestico durante i primi cinque giorni di programmazione.
Un dirigente di uno studio cinematografico rivale, invece, ha previsto che Overall, in the two weeks that will be in theaters, the film could collect $ 660 million globally - of which 260 in the U.S. and Canada and 400 internationally.
"It 'a big success for Sony," said Paul Dergarabedian, president of box office Hollywood.com. "The fact that (Columbia) has been able to reach agreement so quickly, and the way they managed to get the rights, they say a lot about their ability to get things." The same
Columbia said that the film may remain in the rooms beyond the two weeks if the demand for tickets had to be high and the spread of the DVD designed for the beginning of 2010.
